Awareness

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#1

I’ve noticed over the past week my awareness is beginning to drop drastically. I’ve not changed anything. Anyone know what I can do?

I’m Pride Air Lines.

June 1: 57.69%
June 2: 58.36%
June 3: 59.03%
June 4: 59.71%
June 5: 60.38%
June 6: 62.15%
June 7: 64.02%
June 8: 64.34%
June 9: 63.79%
June 10: 64.78%
June 11: 65.78%
June 12: 68.20%
June 13: 69.13%
June 14: 74.70%
June 15: 77.36%
June 16: 79.86%
June 17: 75.38%
June 18: 80.61%
June 19: 72.86%
June 20: 72.14%

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#2

Most likely there is a bug somewhere in the awareness calculations, lots of people see this kind of behavior and can’t really determine why.

Did you cut any routes or reduce marketing spend (regular marketing, not route marketing)? those are the only 2 things that would really cause awareness to drop.

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