Just for me to experiment some role-play style and also display our route maps
We hub in South Asia
“Good morning, may I ask about your airline’s routes to the South Asian region?”
The South Asian region is one of a kind. With 2 massive behemoth in India, you have to approach the South Asian region in a different way. Maybe you can consider ignoring India and focus on the other countries in the region, but what is with skipping the biggest country in South Asia?
The other way is to maximise your resources.
“We would like to welcome home grown airline Testlines to their 6th domestic destination! Testlines will start their operations in Tianjin Binhai on 13th March, with 4 times daily flights to Hyderabad on their A321-200.”
Over the last 2 days, Testlines started operations to Hyderabad from 2 airports in Northeast China in quick succession, first from Tianjin Binhai, and then from Hohhot Baita. When the flight routes was first announced, there was quite some surprise from observers, as there was never an indication that the airline would start another new Chinese city as hub. Testlines’ strategy and notion of a “hub” has always been different from other airlines. While they are primarily a point-to-point carrier, they prefer to pool their resources and aircraft from the same starting points. They started their Wuxi hub with an aim of splitting the A320s and the 737s to be based in different cities, but later started mixing both aircraft types as the airline grown rapidly and want to quickly expand their route network. And even till now, they continue to keep their focus on expanding their current cities, with flights from Ürümqi and Sanya helping to stretch the airline’s routes southwards and westwards using narrowbodies.
But back to the South Asia problem, why did they start flights with 4 times frequency each from 2 airports? That’s because they are starting to shift their attention to their “hub” known as Hyderabad - even if it means going into direct competition with the local airlines in India. Only Chengdu Tianfu - Hyderabad is not in competition, the others, even a potential route from Ürümqi to Hyderabad, are all in competition. But Testlines has an advantage of being able to get the gates in bulk, and that is their strategy in general - to just bulk run the flights in some cities.
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