Phoenix Airlines has termed the past 3 months as a success, with significant market share in airports served
Shanghai - In a recent report, Phoenix Airline reiterates their aim of focusing on “point-to-point” services, by diversifying the number of routes from any of the airline’s 13 departure points. They showcase their dedication to all 13 airports by pointing out their market share in these airports.
“One unique thing about Phoenix Airlines is having market share at every airport as a key performance indicator. This is quite different from other airlines, especially those who utilise a single hub-and-spoke system for their flights. In Phoenix Airlines, we make sure that every foreign airport has a variety of options in terms of destination and departure times,” said the airline CEO, Li Mingxiang, in the report introduction. He points at the airline’s aim of being top 3 in terms of market share at every airport they are in, and also aiming to be top among foreign airlines in terms of the number of routes they serve from every international airport. “We have achieved dominance at a certain number of airports, for instance, Moscow-Domodedovo and Sochi, our first 2 foreign destinations, are shaping up to become a key part of Europe-China connections. We now serve 11 flights to Sochi, and we are slowly increasing it to 20 flights daily, while we are tapping on the inbound traffic in Moscow to ferry passengers onward to different parts of China,” the CEO wrote in his introduction.
Phoenix Airlines noted in their 13 airports they currently serve, they either achieve or are close to achieving top 3 in market share. The airline also noted that the airline will be aiming to add more flights in the upcoming month to boost their market share.
Beijing Daxing International Airport (PKX)
Total number of flights: 4 daily
Market Share: 14.1% (4th)
Beijing Daxing is one of the newer destinations served by Phoenix Airlines, with 3 routes currently served - Beijing-Hat Yai (2x); Beijing-Sochi (1x); Beijing-Haikou (1x). The number of frequencies on Beijing-Sochi and Beijing-Haikou will definitely be increased over November, while Phoenix Airlines will be opening new routes to Moscow and Las Vegas, subject to regulatory approval.
Chongqing Jiangbei International Airport (CKG)
Total number of flights: 12 daily
Market Share: 80.4% (1st)
Phoenix Airlines has a huge gap to fill in Chongqing, as another airline has ended their operations at the airport, resulting in the gap. A notable route missing will be Chongqing-Moscow, something which Phoenix Airlines has always been pushing for, but hasn’t been able to obtain the route rights. Should Phoenix Airlines fly to Central Asia or South Asia, Chongqing should be the first domestic airport to serve the route, given its position in things.
Haikou Meilan International Airport (HAK)
Total number of flights: 15 daily
Market Share: 42.6% (1st)
With fellow competitor Avia aiming to compete for market share in Haikou, Phoenix Airlines has established their key routes from the city. Haikou-Moscow (3 flights) was the first route established, and later more routes was established, including Haikou-Sochi (2 flights, increasing to 3), Haikou-Hat Yai (2 flights) and later Haikou-Daegu (3 flights). More routes will likely be served from Haikou, including Nagoya and Bali-Denpasar, as there has been demand for flights to the 2 destinations.
Shanghai Pudong International Airport (PVG)
Total number of flights: 20 daily
Market Share: 43.2% (1st)
A lot of airlines want to take a piece of pie in Phoenix Airlines’ home airport. For many airlines, they would definitely fail. However, with Phoenix Airlines not making the airport a “fortress hub” like many other airlines, it is possible to steal a piece of the pie, with new startups Lotus and Chinair, based in neighbouring Beijing and Guangzhou respectively, trying to increase their flight capacity in the city. However, Phoenix Airlines has plans for another 10 flights from the city, aiming to serve cities they have been serving currently (Hat Yai and Urmuqi) as well as new cities around.
Ürümqi Diwopu International Airport (URC)
Total number of flights: 6 daily
Market Share: 9.5% (4th)
With most narrowbodies able to make the trip from this airport to Eastern Europe, Phoenix Airlines quickly tapped into this airport with flights to Sochi and Moscow. Of course, the airport is able to reach a variety of other destinations, with East Asian destinations Taegu and Nagoya next on the list. Domestic flights from Haikou, Beijing and Shanghai will definitely be next on the list, however, the number of airlines at the airport will make capturing market share a difficult move for the airline. The airline recognises this, and as the airline expands to more cities, they have confirmed plans to add routes from Ürümqi where possible.
International Destinations (selected)
Daegu International Airport (TAE)
Total routes: 1 (Haikou)
Market Share: 64.7% (1st)
The airline’s first destination in Korea, the airline chose the quieter city of Daegu over the heavily congested Seoul metropolis area for their first destination. With Ürümqi definitely coming next (the route has been approved, only pending confirmation from the airline on the equipment and the schedule), and Chongqing being penciled in for a December launch, the city should see around 9 flights daily by the end of the year.
Chubu Centrair International Airport (NGO, Nagoya)
Total routes: 2 (Chongqing and Shanghai)
Market Share: 22.3% (2nd)
Phoenix Airlines has lots of plans for Japan, however, and Nagoya is just the first of many destinations up and coming for the airline. Currently, Phoenix Airlines are only flying 2 routes, but with a market share 2nd only to Japanese airline Aero Ghibli, there is lots of potential to expand.
Ngurah Rai International Airport (DPS, Denpasar)
Total routes: 2 (Chongqing and Shanghai)
Market Share: 25.5% (1st)
An underserved market, 2 routes is enough to bring the airline’s market share to top. Bali-Denpasar will definitely get a third or a fourth route from Beijing and Haikou by the end of the year, per the current plans. And possibly even coming from Ürümqi.
McCarran International Airport (LAS, Las Vegas)
Total routes: 1 (Shanghai)
Market Share: 7.0% (3rd)
Against 2 dominant local airlines, American Transair and Ratliff Airlines, Phoneix Airlines has came out as best of rest, with 3 times daily from Shanghai serving the airport. The airline will be adding a second route from Beijing Daxing by end November to increase the capacity to the airline’s first destination in America.
Domodedovo Mikhail Lomonosov International Airport (DME, Moscow)
Total routes: 3 (Ürümqi, Haikou, Shanghai)
Market Share: 13.6% (3rd)
Phoenix Airlines will connect Beijing and Moscow to expand connections to Moscow, tapping on more passengers aiming to connect to Eastern Europe. The airline will also look towards flying to more domestic destinations from Moscow.